the backdrop of 1% and occupy wall street, and it set up the idea there's more trouble in this country than just unemployment. that's trouble. but there's also this unfairness, and that pervaded, and they picked up on this in this ad. >> absolutely. what jane just said is exactly right. those are precisely the kind of people, the victim, the good stand-up guy who gets beaten down by the corporate villain in those frank capra movies. those are the people who seem to be invisible to mitt romney. they were invisible to him when he made the 47% remark. they were invisible to him when on labor day you had republicans saying, hey, job creators, this is your day. no, it was labor day. like there was this constant sense that those kind of guys, mike, was invisible to the gop, and that's why they lost ohio. >> thanks to mike. thank you, jane mayer, and thank you, joy reid. up next, the man on the verge of knocking out the tea party, congressman allen west, down in florida. patrick murphy is coming to "hardball" when we come back. this is "hardball," the place for politics.